Since starting my career in the vision industry, all of 1.5 years as of July 10th, I have often heard the term “Necessary Evil” in reference to glasses. I can’t say that I wasn’t of that same mindset myself when I was first prescribed glasses (glasses which I never wore despite commonly occurring headaches and a lot of blur during night driving). And even though I am a newb in this industry, my viewpoint has drastically changed in a very short time from glasses being a “Necessary Evil” to a “Necessity”! What made me radically change my mindset do you ask? The always fabulous Rachel Zoe eloquently put it into words by saying, “Style is a way to say who you are without having to speak.”

I think it’s about time that people apply a fashion mogul’s belief to glasses, just as we do to our wardrobes. Here are a few tips that I like to use when selecting a frame:

Let your glasses tell a story about who you are!

Glasses have the unique ability to give insight into your personality before someone even has the pleasure of speaking with you. Are you a tomboy at heart? Why not rock a boyfriend frame? Favorite genre of music punk rock? Why not pick a frame with a nod to leather and spike accents? Do you celebrate Pi every year on March 14th? Let that shine with a bold nerdy frame! Those little quirks that make you who you are, can be perfectly expressed through eyewear.

Have fun with your frames!

Don’t always go with the “safe option” when picking out your frames. Your eyewear doesn’t need to be the standard black or tortoise shell in order to “go with” the various pieces of your wardrobe. You can add a pop of color to any outfit with a fun, funky colored frame. Easily dress up an everyday outfit with a glittery semi-rimless cat eye. The possibilities really are endless.

Play with shapes!

Use the different shapes of frames to highlight or downplay various features. Have a rounded jawline and want to add some structure and angles? Square or rectangular frames give the illusion of angles. Want to narrow the face a bit? Choose a frame with slightly upswept corners. Need to soften an angular face? Go for a frame that is round or oval. Do you have an oval shaped face? You lucky duck! Get away with basically any shape. Just want to rock those heart shaped sunglasses with that beautiful mirror coat? Get down with your bad self!

If eyes are the windows to the soul why not treat them as we would treat a gorgeous view? Put a dazzling frame around them!


Article written by Ashley Anderson, Alpine Vision’s Administrative Manager in Lewiston

BlephEx® … The First and Only Doctor Treatment for Dry Eye and Blepharitis

Often referred to as sleep in the eyes, awakening with scratchy, crusty eyelids is generally a sign of a very common eye condition known as blepharitis.  Blepharitis literally means eyelid inflammation and typically is caused by an accumulation of skin oil and debris along with an associated overgrowth of bacteria that exists along the eyelid margin and the base of the eyelashes.  Over time the presence of this combination of factors referred to as biofilm causes low grade chronic inflammation that leads to a number of unwanted ocular conditions including recurrent styes and especially chronic dry eye syndrome.

The persistent inflammation associated with blepharitis gradually leads to dysfunctional tear production by negatively impacting important glands in the eyelids.  These structures referred to as Meibomian glands produce oils that support and maintain tear quality.  Generally, patients with long-standing blepharitis ultimately suffer from a dry eye, which involves a large host of signs and symptoms including dryness, burning, red eyes, sandy/gritty sensation, blurred vision and in severe cases permanent vision loss related to scarring of the ocular surface.

The onset of blepharitis can occur at any time, but the incidence increases with age.  Because the eyelids are often avoided in our daily hygiene routine the presence of biofilm tends to accumulate and compounds over our lifetime.  As biofilm increases the likelihood of developing blepharitis increases.  Although there is no cure for the condition, it can be effectively managed with complete and consistent removal of the biofilm.  Traditional management options have included at-home warm compresses with a warm washcloth and/or cleansing of the eyelids and lashes with baby shampoo using a Q-tip. These treatments are generally recommended twice daily and tend to yield minimal results, especially in the long-term due to waning patient compliance over time.

Recently, a new treatment option called Blephex was developed offering greater initial relief along with a longer maintenance interval.  Similar to a dental hygiene treatment, the Blephex device deep cleans and exfoliates the eyelids and lashes as well as uncaps the critical Meibomian glands within the eyelids yielding results that generally last 4 to 6 months.  The procedure takes a brief 10-15 mins and involves a spinning medical grade micro-sponge that is painlessly applied to the eyelids and lashes removing all components of the problematic biofilm.

Patients suffering from blepharitis and it’s associated symptoms and/or those experiencing a dry eye benefit most from Blephex therapy.  The testing and treatment is easy.  The relief experienced is remarkable.  Call either of our offices to get more information or to schedule your consultation today.

For more information and testimonials

We have exciting news!

Alpine Vision is pleased to offer Macula Risk PGx testing for our Age-Related Macular Degeneration (ARMD) patients. This DNA test provides prognostic and pharmacogenetic information for patients who suffer from early or intermediate stages of the disease. A cheek swab is conducted in office

and the results are available within weeks. The test assesses risk for progression to advanced forms of ARMD within 2, 5, and 10 years and provides a genetic profile of the specific genes carried. Additionally, the results include information about the appropriate eye vitamin therapy recommended for maximum preservation of the patient’s vision. As new treatment options become available, the information provided by this test may allow doctors to tailor treatments based on the patient’s genetic profile.

If you are interested in learning more about Macula Risk please schedule an appointment with one of our providers or visit the website,

From the forest to your face, Proof eyewear is easiestly the most eco-friendly glasses and sunglasses made. Proof eyewear is where style, nature, and eco- friendly meet.

The family company started by brother Brooks Dame out of his garage on a laptop at night after his day job started in 2010. The idea for wooden frames stemmed from a failed bamboo ski pole Brooks was trying to make in his garage. While wood based glasses was a new and fresh idea, the Dame brothers grew up with “sawdust in their veins” working at the sawmill their grandpa Bud started back in 1954. When they weren’t at school or the sawmill the brothers were out exploring Idaho’s great outdoors.

Proof now has a flagship store in Boise, Idaho, a huge transformation from a laptop and rack of sunglasses in a garage. How did the Dame brothers get here though? Brooks asked brothers Tanner and Taylor, while they were still in college, to join him on this adventure. The day after they launched their website they took Proof frames to their first trade show. The response they received was overwhelming and surpassed the brothers expectations.

Ever heard of Shark Tank? You may recognize the brothers or Proof from their appearance in 2013. The Dame brothers ultimately turned down the offers from Shark Tank and continued on their own, opening their flagship store October of that year. Proof received funding from multiple projects on Kickstart and felt that the support there was better than anything Shark Tank could offer them.

As if Proof wasn’t already cool enough their bird logo and Do Good project set them apart all the more. The bird and Do Good go hand in hand. The brothers believe in being global citizens . We had the chance to interview Keara Donick at Proof and asked about their upcoming project, The Uganda Project. Keara said that with their socially-conscious business model they have been able to give back on a project-by-project basis. Thanks to customer support they’ve donated over 12% of annual profits to their Do Good Program. They believe even a small amount can dramatically shift the trajectory of a person’s life. For The Uganda Project they have teamed with HELP International, with them and monetary donation Proof employees will spend the week of Thanksgiving in Uganda working on various projects. These projects include well digging projects, education initiatives, as well as sponsoring vision screenings and some life-changing surgeries. “Everyone has wings to fly, some just need a little help”, hence the bird logo. If you’re interested in going head to their website for a chance to accompany them this November.

All this is great but what about the glasses? Proof is eco friendly. Their glasses are made from sustainable materials including FSC-certified wood, cotton-based acetate, and repurposed skateboard decks. Yep you read that right, repurposed skateboard decks, reduce reuse and recycle. Donick gets their decks from Sector 9; Sector 9 sends them their scraps where Proof then repurposes them into one of a kind frames that make up their Skate Line. So glasses made out of wood, those can’t last right? Wrong. Proof treats and coats all their frames to ensure they remain water resistant. What does that mean? You are free to hang out in the water with them, bonus they float, and it won’t cause expansion or anything beyond normal wear and tear of everyday use. Proof’s employee’s  love being outdoors and in nature so the brand had to live up to that. They’re doing a pretty great job at it too. All of their frames are named after family members or places around Idaho that inspire them, frames like Bud after their grandpa, the Boise after our state’s capital, and the McCall after McCall Idaho. The question you’re all dying to know, when will they have a Moscow inspired frame? I asked Donick the same thing, and I was assured they would add that to their list of things to do!

To further expand their love of outdoors they have teamed up with numerous photographers and videographers for their Proof Frontier Project. The project allows for Proof to connect with people who exemplify the mission of Proof and see their products through a whole different perspective. They love sharing adventure with everyone they can and the Frontier Project does that, and it encourages people to get outside and explore new places and the great outdoors.

Proof employee’s are just as grounded and friendly as their products. The Boise flagship store is connected to Proof headquarters so the employees have the opportunity to interact with customers on a daily basis. They work hard to foster a very collaborative workspace, Donick says that it’s a wonderful place to work, there’s awesome creativity and positive energy, and they try to keep that everyday. We think they’re doing a wonderful job!

Check out the photos to see some of their frames as well as the brothers, their feature on shark tank, and their most recent project The Philippines Project from February of this year. Then head over to our Facebook or Instagram to find out how to win a pair of Proof!



What is Blue Light? How does it relate to your Ocular Health? Blue Light is part of the visible light spectrum. It’s different though because it reaches deeper into your eyes and comes from more than just the sun. Blue Light can be found all around us, from computer screens, tablets, phones, and even our televisions.

So is all Blue Light bad? Not all Blue Light is bad but it should be filtered. Why should it be filtered? Lets think about this, do you struggle with sleep?  Our internal clocks are synced by light, Blue Light tells our bodies it’s day, Red Lights help melatonin production indicating it’s night. Blue Light disrupts melatonin production telling our bodies it’s not as late as it is. The thing about this Blue Light is that it’s not just coming from the sun, it’s produced by our tablets, phones, computers, tv’s, essentially any electronic device we use daily. Does this sound familiar? You get ready for bed, turn everything off, climb into bed and start scrolling your phone or your tablet. It’s common most of us do it. Our screens keep feeding our bodies more Blue Light making it harder to fall asleep or even stay asleep.  

Blue Light does more than disrupt your sleep, it pierces deeper into your eye which can cause eye strain and tired eyes. Long exposure to Blue Light over time, we’re talking years here, can lead to diseases like Cataracts and Macular Degeneration.

How do we combat this when Blue Light is all around us? We can’t stop going to work or using our devices to communicate, that’s a bit unreasonable. When using your electronic devices at night turn down the screen brightness. There are also apps that have been designed to reduce the Blue Light and help emit Red Light, which will aid in better sleep. How about during the day? There are lenses you can get for your glasses that have Blue Blocking coatings to help reduce Blue Light intake. We offer our Elite + lenses as a solution for everyone no matter the type of frame you have. The lenses are the biggest bang for your buck so to speak. These lenses have the most Comprehensive UV Protection, the lenses have a 2 year warranty, they repel dust, repel water, resist smudges & are scratch resistant. So what makes them Elite + ? That would be the Blue Violet Light Protection against your electronic devices. The Elite + lenses are also anti-fogging and they have State of the Art Glare Reduction which is a huge benefit when driving. Added bonus? For every Elite + lens purchased we donate a pair of glasses to someone in need in your name!

We are so passionate about your eyes in our office. We constantly share the lightest designs and styles for glasses, so this time we wanted to focus on the lenses you use to see through and how they can help you see the difference while protecting your eyes. The Blue Light blocking lenses we offer will help you day to day in reducing tired eyes and eye strain, and they will help you long term by keeping ocular diseases at bay.

We love your eyes and you, have more questions, need to know more? Stop into one of our offices and we can tell you all you need or could possibly want to know about ocular health and Blue Light.

P.S. Curious what Blue Light lenses look like? Check out our Facebook page for really neat videos and simulations & browse the photos for some of our very own employee’s glasses that have our Elite + lenses in them.

Back to school is such an exciting time! There’s school supplies to bought, outfits to pick out, and friend to be made. This time of year for us is busy with annual exams and back to school check ups, we love it. It’s especially exciting to help pick out glasses with kids.  

So when do you have your kid’s eyes checked, how old should they be, and how frequent should they be seen? American Academy of Pediatrics and American Academy of Ophthalmology state that infants should have their eyes checked at every well baby checkup. At 6 months infants should have their eyes checked by their Pediatrician or their General Practitioner then each year following. An emphasis should be placed on visual health for a child as soon as they are old enough to complete the exam, typically this is around 3-4 years of age. What if your kid is younger? Our doctors are happy to see them too!

There are signs too that can indicate that it might be time for a kid to be seen. Is your child squinting at the TV or sitting really close? Do they hold a book close to their face? Other things that are not as visual would be your child complaining of their head hurting or getting frequent headaches. Your kid might say things are blurry or they look funny. For kids who are a little older maybe they are seeing words jump around on pages or the board.

Some kiddo’s back to school isn’t as exciting because their eyes are struggling or they do have glasses and they’re uncomfortable. We have ways to help! Not sure where to start? Stop by either one of our locations and we can show you all the options, we know we’ll find one that works for you as a parent and works for your kiddos.

While you’re here with us, check out some the frames we have in perfect for Back to School. Also if you haven’t see what we’ve been up to this week there’s photos of Dr. Polito talking to a preschool and some really cute kiddos in glasses!  To stay up to date be sure to check back next week and follow us daily on Facebook, Instagram, and Twitter.

Happy Back to School, Hope to SEE you soon!

iGive, what does that even mean?

In our offices we wanted a way to give back. In January one of our doctors, Dr. Nathan Wilson, accompanied one of our optician’s, Jason Vallad, to Dominica where they completed numerous eye exams and fit more than 1800 pairs of glasses to the public there. This trip gave birth to our iGive program.

Medical conditions like glaucoma, diabetes, cataracts, and pterygium are easily treated in the United States, but in countries like Dominica, if not for organization’s like VOSH and volunteers like our own Wilson & Vallad these conditions would go undiagnosed and untreated. Often patients believe their blindness is a result of a terminal condition, but in majority of patients all they need is a pair of glasses. Patients that need assistance with medical conditions are referred to ophthalmologists on the island or to Cuba. Cuba has one of the best medical facilities in the world. Typically there are around 100 patients that require this kind of referral, and the cost is usually covered by Dominica’s Ministry of Health.

It is truly amazing that in 4 days a team of people were able to examine, diagnose, and fit glasses for over 1800 patients. During the short trip there were many firsts for everyone involved including practitioners, opticians, and patients. For many of the patients not only was this their first pair of eyeglasses but also their very first eye exam, sometimes after decades of poor vision. Dr. Wilson also observed a rare ocular condition he mentioned only being familiar with from textbooks. The team overcame obstacles as well. Obstacles such as one original clinic location being in disrepair after the damage caused by recent tropical storm Erika resulted in an impromptu venue change to sub-optimal conditions. Despite the venue, the team carried a “can-do” attitude and gratitude showed by patients helped the team see more than 400 patients.

Tropical storm Erika brought great devastation to Dominica which was clear when the team split in two and went to Grand Bay & St. Joseph. In Grand Bay there were abandoned vehicles, washed out roads and bridges which will likely serve as reminders of the devastation for years to come. Rebuilding on the island is a slow process. That day patients walked for hours over difficult terrain to seek care at the clinics. After being split in two the last day the team joined together again to see over 700 patients. Towards the end resources waned a bit and glasses supplies were exhausted. Dr. Wilson and Jason Vallad came back feeling full and determined to have a plethora of glasses for the next trip.
iGive came to be after the trip.

Now you know our why. Our doctors, opticians, and office staff all care so deeply about giving back and this trip is one of the reasons. With iGive you get to choose glasses at our locations that are quality made, stylish, and fit you + you get to give to someone who might not otherwise have access to seeing the world around them. There’s no better moment than when a kid gets to see for the first time, it’s the same for kids and adults in Dominica. It truly is moving and the reason we do what we do here and abroad.

Back to School festivities are in full swing here at Alpine Vision as well as around the community. We decided that means a Back to School special is in order! Have you seen our new ad? Check it out on youtube here:

The cherry on top? Ray Ban promos and giveaways. So if you haven’t seen our exciting offers be sure to check out our Facebook & Instagram.

New school year, new you right? Ray Ban’s campaign NEVER HIDE is all about owning who you are and being the most stylish thing, which is, yourself.

Ray Ban has come a long way since their first pair of Aviators. Ray Ban got it’s start in 1929 when Lieutenant General John MacCready asked American company Bausch & Lomb to make a pair of glasses that would reduce glare for pilots. The prototypes were called “Anti-Glare” in 1936. The prototypes had green lenses which helped cut out the blue light and reduced glare and haze. In 1938 they introduced impact resistant lenses and the Ray Ban Aviator was born. In 1952 Ray Ban branched out and created the Wayfarer which had plastic frames; the now standard G-15 green and gray lenses were introduced the year following. Ray Ban’s next big step came in 1965 when they launched the Olympian I & II. The Olympian wouldn’t gain popularity for another four years, when Peter Fonda would wear them in the film Easy Rider.

Ray Ban started gaining traction and there was no slowing down. By the 1970’s Ray Ban saw the need for prescription lenses and branched out beyond the sunglasses. They would continue to innovate and design the most popular and reliable frames for the nearly the next thirty years. In 1999 Ray Ban was acquired by an Italian based group, Luxottica, along with other Bausch & Lomb products for $640 Million. Luxottica would keep the style, fashion forward, and quality Ray Ban is known for, but they would give the brand a makeover and branch the brand out to meet the needs of all ages.

Finally the Ray Ban today, launched NEVER HIDE in 2007 where Ray Ban focused on the unique and individualism of each of its wearer’s. Through this campaign and Ray Ban’s continued level of reliability and style, the company has stayed at the forefront of Pop Culture. Ray Ban is still the number one pick for studios when it comes to eyewear. While Ray Ban’s campaign is nearly 10 years old NEVER HIDE still is a part of Ray Ban in celebrating being true to yourself no matter who that is and never hiding from who you are individually.

We are proud to carry such an iconic brand of eyewear. Looking for a place to start for your glasses or sunglasses this school year? Come check out our new Ray Ban display and find the right pair that allow you to be your most stylish you.

Also if you’re at the Washington State University Picnic today {Friday August 19th} be sure to say hi to our Alpine Ladies & enter our giveaway! {Rules & entry details listed on our Facebook page & our Instagram}

Welcome to the Alpine Vision Blog!

We are so excited to share updates and happenings of our office with you all in a completely different way than before.

Have you seen our Facebook posts this week? Today we announced that we are proud to carry the Lafont line for women. So to kick off this blog we wanted to share some of the wonderful frames we will be carrying as well as a little history and why it’s such a wonderful opportunity to have these frames in our Moscow Office.

Lafont is a name that has been known to eyewear since 1923 thanks to Louis Lafont. Today Lafont is still a family business run by Philippe, Louis’ grandson, and Philippe’s wife Laurence Lafont. Philippe is the CEO and Laurence is the genius behind the eyewear design which takes frames and creates genuine fashion accessories. Their own design all started when Laurence Lafont in the 70’s told her husband “it’s a pity there isn’t any eyewear for our generation”. Her & her husband would hand paint RayBan frames to offer them in more colors. At the time the Wayfarer was really popular but only offered in black. Her husband asked her to design a line for their boutique; it sold so well optician’s around France called for their eyewear. In 1979 they completely immersed themselves in eyewear design. The couple emphasize elegance, luxury, and family values at their company.

Lafont owns and operates four of their own boutiques, including the original, and exports to over 40 countries. The family has maintained full control over creative design since the beginning, which is handled in their own design studio, currently managed by Thomas Lafont. Each season Lafont unveils about 30 new models for men, women, and kids.  

Lafont design takes old school styles like pantos and catseye and adds it’s own flare with a touch of avant-garde. 70% of their eyewear colors are exclusive and handmade. Their frames not only have over 200 color combinations but also unique mix and match material options. With Parisian flare, the rich culture and history give the brand a certain “je ne sais quoi”. Making the Lafont frames unique and luxurious, as well as a family name in the eyewear business.

You can see why we are so excited to be one of the select distributors of the Lafont name. Even before our announcement we have sold a few of the Lafont frames and are pleased that you our patients are loving the brand as much as we do! Check out some of the frames we have in our Moscow Office currently.

Thank you for tuning in, and don’t forget to check back weekly for updates, exciting news, and the happenings of our offices.

Reference the Lafont website & Interview with Laurence Lafont from 20/20 Magazine